As a real estate agent, how are you getting visitors to your website?
When I’m teaching live classes on Pinterest to real estate professionals, their answers usually include the following:
- Business cards
- Pay per click (PPC)
- Social Media
Some of these options are free, others are not free, like the mailers cost you postage. Others on the list take your time, social media requires a time commitment to stay connected.
Pinterest is a social media tool, so the goal is starting a conversation!
Here is the bonus of Pinterest:
This is a pin for one of my blog posts on my Phoenix real estate site
In Pinterest, if you click on the image it takes you directly to:
This is my blog post.
Pinterest makes it very easy for a potential client or a Pinterest follower to get to your real estate website. Which I’ve found is the toughest part for real estate agents.
Other benefits of Pinterest include:
- Growing your sphere fast (it’s easy to gain tons of Pinterest followers fast
- Pins have a long life-span, 50% of all visits to your website happen 3.5 months after a pin is pinned (what other marketing will give you visitors to your website after 3.5 months?
About the Author
Charlie Allred is the author of “Pinnable Real Estate: Pinterest for Real Estate Agents”, a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.