Pinterest is like any other social media platform, it’s about engagement. It’s better to find followers based on your interests.
Think about your interests. Your “thing” becomes your niche. Nichifying is key! More about this in future posts.
1) Don’t ONLY Pin your listings - your followers and new followers aren’t following you based on your listings. They are following you based on your interests. You want to find followers with similar interests. Top Producer, Bill Gassett, says “there are plenty of places to post listings where buyers will actually find them, Pinterest is about engagement.”
2) Don’t PIN Photos of you and Your Team - Human photos on Pinterest receive far less pins than no human face included in a pin.
3) Don’t Pin your marketing brochures - It’s boring! A better idea is pinning things to do in a city or town. How about the best restaurants? Best places to go, best festivals. Increase your local following by posting helpful content for local followers.
To discover how to drive traffic to your real estate website, join the Pinterest for Real Estate Agent’s Best Practices Webinar.
About the Author
Charlie Allred is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.