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Step 2: Your Pinterest Boards

Pinterest for Real Estate Agents

Your Pinterest boards should be a mix of your personal interests and real estate related topics.  I have listed a few of my boards below that reflect my interests as a mother and a diabetic. In my life I attempt to eat pretty healthy, so my boards reflect my lifestyle.  I have boards that make it clear I am a REALTOR as well.

The 4 Categories of Real Estate Professional’s Pinterest Boards:

  1.  Interests ( cooking, recipes, exercise, fashion, kid stuff, etc)
  2. Real Estate (this screams “I sell real estate” or “I can get you a home mortgage”)
  3. Home related (organization, kitchens, home decor, home staging, etc)
  4. Community (this is Scottsdale parks, Scottsdale stuff to do, Phoenix restaurants)

Remember, the largest category on Pinterest is “Home”

My boards that reflect my interests:

  • Kid’s healthy eating
  • Healthy eating- smoothies
  • Kid’s rooms
  • The latest holiday, right now it’s St. Patrick’s day

My boards that reflect real estate:

  • Arizona Real Estate
  • Best Phoenix Neighborhoods
  • For my clients (Phoenix area Real Estate)
  • Moving

Home Related – these are real estate related, but I have an interest too:

  • Home Decor – Bedroom Furniture
  • Home Decor – Living Room
  • How to Paint – Home Makeover
  • Home Storage & Organization

Community Based – these drive local potential clients

  • Scottsdale Fun! Best things to do with kids
  • Chandler Fun! Best things to do with kids ( I have several of these cities, I’m only mentioning two)
  • Arizona Stuff to Do!

Today’s Task

Create 6 boards, no more than 2 Real Estate boards.

The goal is a potential Pinterest follower / potential client can get a good idea of who you are and what you do in one glance.


About the Author

Pinterest for Realtors is the author of  “Pinnable Real Estate: Pinterest for Real Estate Agents”, a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She is a Pinterest expert coaching  agents on how to gain more leads, followers & clients by using Pinterest.  She is the mother of twin daughters.  She offers a FREE ONLINE CLASS,  sign up for the next one!


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