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Guide to Hashtags for Real Estate Agents

I was teaching a Pinterest class last week, here in Phoenix, when a REALTOR asked me “what the heck is a hashtag?

What is a hashtag?

A hashtag is a word or short phrase prefixed with the (#) pound sign.

Hashtags for Real Estate Agents Guide

Why use a hashtag? 

There are several reasons to use hashtags.  Here are a few of the most important:

  • Aggregate, track and identify content across multiple social media channels
  • Add a search filter to your content
  • Used to carry on a conversation with multiple people (especially on twitter)
  • Allows people who don’t follow you to see what you’re saying
  • The most popular become “trending” & then you can join the conversation by using the hashtag

Example of a hashtag:


  • Baby name guessing
  • pictures and videos of the royal couple’s every move
  • source of congratulations & celebration

Real Estate Example


  • tips on short sales in arizona, become the expert
  • groups all your work together
  • creates expertise

What platforms can I use hashtags?

You can use hashtags on all the major social media platforms.  This includes Pinterest (my favorite), google+, facebook, instagram (you can use tons of hashtags here), twitter (where it all started), and basically all social media platforms.

Search popular hashtags:

  • – shows most popular today, last week and of all time
  • shows what’s trending globally
  • – you can search a hashtag and see what’s been posted to see if it fits your content.  For instance I searched #scottsdale & found a ton of people eating out (Scottsdale is a foodie city) and going out to bars and such.

I just went to google+ and went to the “explore” tab and got these trending hashtags

trending hashtags on google+

Rules to using hashtags

  1. Use 3-4 hashtags per post – don’t overload a post (on Pinterest you can use a few more, but I wouldn’t use more than 6)
  2. Use trending & relevant hashtags – look up the trending hashtags as well as the most used hashtags
  3. Use one hashtag of your own, for example #charlieallred, so you can group all your posts


About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.


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