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Step 2: Your Pinterest Boards

Pinterest for Real Estate Agents

Your Pinterest boards should be a mix of your personal interests and real estate related topics.  I have listed a few of my boards below that reflect my interests as a mother and a diabetic. In my life I attempt to eat pretty healthy, so my boards reflect my lifestyle.  I have boards that make it clear I am a REALTOR as well.

The 4 Categories of Real Estate Professional’s Pinterest Boards:

  1.  Interests ( cooking, recipes, exercise, fashion, kid stuff, etc)
  2. Real Estate (this screams “I sell real estate” or “I can get you a home mortgage”)
  3. Home related (organization, kitchens, home decor, home staging, etc)
  4. Community (this is Scottsdale parks, Scottsdale stuff to do, Phoenix restaurants)

Remember, the largest category on Pinterest is “Home”

My boards that reflect my interests:

  • Kid’s healthy eating
  • Healthy eating- smoothies
  • Kid’s rooms
  • The latest holiday, right now it’s St. Patrick’s day

My boards that reflect real estate:

  • Arizona Real Estate
  • Best Phoenix Neighborhoods
  • For my clients (Phoenix area Real Estate)
  • Moving

Home Related – these are real estate related, but I have an interest too:

  • Home Decor – Bedroom Furniture
  • Home Decor – Living Room
  • How to Paint – Home Makeover
  • Home Storage & Organization

Community Based – these drive local potential clients

  • Scottsdale Fun! Best things to do with kids
  • Chandler Fun! Best things to do with kids ( I have several of these cities, I’m only mentioning two)
  • Arizona Stuff to Do!

Today’s Task

Create 6 boards, no more than 2 Real Estate boards.

The goal is a potential Pinterest follower / potential client can get a good idea of who you are and what you do in one glance.

 

About the Author

Pinterest for Realtors is the author of  “Pinnable Real Estate: Pinterest for Real Estate Agents”, a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She is a Pinterest expert coaching  agents on how to gain more leads, followers & clients by using Pinterest.  She is the mother of twin daughters.  She offers a FREE ONLINE CLASS,  sign up for the next one!

 

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Pinterest Profile for Real Estate Agents

The real estate agent’s profile in Pinterest is probably the most overlooked aspect in Pinterest!  The goal of your Pinterest profile is for a potential client to in one glance know who you are and what you do!  This makes the top two rows of board (top 12 boards) your prime real estate in Pinterest.  Make sure you move your boards around to have your top boards at the top of your profile.

Your Photo 

Make sure you have a photo of yourself! Again, make sure a Pinterest user can come to your profile and in one glance decide what you’re all about.

Pinterest for Real Estate Agents - the Pinterest Profile

Your Profile Description

This should include what you are about!

  • Your interests
  • Your profession: real estate agent, REALTOR
  • Keywords – this one is missed by almost everyone!  The city you specilaize, i.e. “Phoenix real estate” or “Phoenix REALTOR”, depending on which is the better keyword.  You of course cannot include all the cities you work in your profile, but the highest ranked keywords should be in your profile.
  • Your website – if a potential client wants actual real estate information, it is easily accessed.
  • Your city – AGAIN! Or maybe you live in Scottsdale, AZ, as I do, but maybe ‘Phoenix’ or ‘Chandler’ is the best keyword, so the best keyword is in your profile and you can include the 2nd best keyword as your city.
  • Connect your Facebook, twitter & google+ accounts – this is in Settings

You can see my profile below.  Notice the icons that Facebook & Twitter are connected, my website & keywords in my profile description.

Pinterest Profile for Real Estate Agents

 

About the Author

Pinterest for Realtors is the author of  “Pinnable Real Estate: Pinterest for Real Estate Agents“, a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert . She is a Pinterest expert coaching agents on how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.  She offers a FREE ONLINE CLASS,  sign up for the next one!

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Real Estate Agent’s Guide to Getting Started on Pinterest

How-TO- Get Started on Pinterest

All real estate agents have a million ways to market themselves to gain more clients.

Why should you use Pinterest?

There are 2 main benefits to using Pinterest

  1. Immediate traffic to your website / blog (this could drive traffic to your facebook page too, but I like to measure my results, so a blog is best)
  2. Increasing your organic search ranking, with more traffic to your website / blog, your search ranking will increase

Now, how do you start using Pinterest?

First, set up your account.  Go to Pinterest.com & create an account. If you sign up with Facebook, Pinterest will show you all your facebook friends that are on Pinterest, this makes it easy to connect with your friends.

Fill out your profile, upload a photo of yourself, photos gain more followers than a business logo. Here’s a complete guide to your Pinterest Profile.

Create a couple personal boards, things you are interested in.  This should tie back in with your profile.

For example, my profile says

Mom to twin daughters, Phoenix native, Phoenix Realtor. I love kid stuff, healthy eating for the kids & me! Love decor tips that sell Phoenix real estate!”  

Today’s Task

Get started on Pinterest by signing up for an account, writing your profile and adding your photo.

Think About

Your interests & real estate ideas.  Follow us on Pinterest for Board Ideas, you can swipe pins directly from our boards.

 

To discover how to get started on Pinterest, join our next Pinterest for Newbies online course.  It’s only 30 minutes!

Register for the Pinterest for Newbies Online Course. 

 

About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

 

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Top 3 Realtor Blunders on Pinterest

Pinterest is like any other social media platform, it’s about engagement.  It’s better to find followers based on your interests.

Think about your interests.  Your “thing” becomes your niche.  Nichifying is key!  More about this in future posts.

Blunders

1) Don’t ONLY Pin your listings - your followers and new followers aren’t following you based on your listings.  They are following you based on your interests.  You want to find followers with similar interests.  Top Producer, Bill Gassett, says “there are plenty of places to post listings where buyers will actually find them, Pinterest is about engagement.”

2) Don’t PIN Photos of you and Your Team - Human photos on Pinterest receive far less pins than no human face included in a pin.

3) Don’t Pin your marketing brochures - It’s boring!  A better idea is pinning things to do in a city or town.  How about the best restaurants? Best places to go, best festivals.  Increase your local following by posting helpful content for local followers.

 Top Realtor Blunders on Pinterest - Real Estate Agent

 

To discover how to drive traffic to your real estate website, join the Pinterest for Real Estate Agent’s Best Practices Webinar.

About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

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Why Pinterest is so Fabulous – One Click Wonder

As a real estate agent, how are you getting visitors to your website?

When I’m teaching live classes on Pinterest to real estate professionals, their answers usually include the following:

  • Business cards
  • Postcards
  • Newsletters
  • Pay per click (PPC)
  • Social Media

Some of these options are free, others are not free, like the mailers cost you postage.  Others on the list take your time, social media requires a time commitment to stay connected.

Pinterest is a social media tool, so the goal is starting a conversation!

Here is the bonus of Pinterest:

This is a pin for one of my blog posts on my Phoenix real estate site

Pinterest for real estate agents

 

 

In Pinterest, if you click on the image it takes you directly to:

Pinterest for real estate professionals

 

This is my blog post.

Pinterest makes it very easy for a potential client or a Pinterest follower to get to your real estate website.  Which I’ve found is the toughest part for real estate agents.

 

Other benefits of Pinterest include:

  • Growing your sphere fast (it’s easy to gain tons of Pinterest followers fast
  • Pins have a long life-span, 50% of all visits to your website happen 3.5 months after a pin is pinned (what other marketing will give you visitors to your website after 3.5 months?

Pinterest for Real estate Agents

What in your Pinterest Profile is most important. 

About the Author

Pinterest for Realtors is the author of  “Pinnable Real Estate: Pinterest for Real Estate Agents”, a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

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Featuring Lynn Pineda – Interview with a Top Notch Online Marketer

Here at Pinnable Real Estate we are excited to announce the book Pinnable Real Estate: Pinterest for Real Estate Agents!  How to Drive Traffic to Your Real Estate Website & Grow Your Sphere Fast! It was released Friday April 25th!

In the book we feature 3 real estate agents who are doing a killer job on Pinterest! One of these agents is Lynn Pineda.  I was lucky enough to interview Lynn about her real estate marketing and gain some really great tips!  I love some of Lynn’s comments & her genuine love for being a REALTOR®.

Lynn had several quotes that I loved during our interview.  My favorite quote:

“it’s a no brainer, Pinterest is visual, it’s all about homes, how they are decorating their homes, what they will put in their homes, they have to be able to buy or sell a home to put all those images in their home.  (Pinterest is the) Perfect compliment to a real estate business.”

Lynn Pineda's Pinterest Profile

Highlights of the Interview: 

  • Lynn’s goal of her online marketing
  • Her weekly blogging goal (this seems like a lot of work to me)
  • Why she thinks Pinterest is fabulous for real estate professionals
  • How she uses slideshare for her real estate business (not very many real estate agents are doing this!)
  • A tip on how she is gaining more Pinterest followers

 

****Note: If you know someone that is doing a killer job on Pinterest, tell me who in the blog comments.

About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

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How to Create Your Own Images for Pinterest

Here’s the quick video turorial I made on how real estate agents can:

  • Find images that are legal to modify
  • Modify the images for Pinterest (or your blog or mini-blog)

 

About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

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A Power Pinner’s Profile – Featuring Bill Gassett

Here at Pinnable Real Estate we are excited to announce the book Pinnable Real Estate: Pinterest for Real Estate Agents!  How to Drive Traffic to Your Real Estate Website & Grow Your Sphere Fast! It will be released this Friday April 25th!

In the book we feature 3 real estate agents who are doing a killer job on Pinterest! One of these agents is Bill Gassett.  I was lucky enough to interview Bill about his real estate marketing and gain some really great tips!

The highlights of the interview:

  • Why Bill got into real estate
  • Why Bill loves SEO (8 minute mark)
  • Does Bill make his own graphics (if you know Bill, some of these are eye-catching or even wacky) (16 minute mark)
  • What most agents are doing wrong in social media (At the 22 minute mark)
  • We talk about Pinterest and the best ways to succeed as a real estate agent (At the 30 minute mark)
  • His Top Board – Can you guess what it is?

 

Bill Gasset's Pinterest Profile

 

 

Pinterest for Realtors

 is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

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Guide to Hashtags for Real Estate Agents

I was teaching a Pinterest class last week, here in Phoenix, when a REALTOR asked me “what the heck is a hashtag?

What is a hashtag?

A hashtag is a word or short phrase prefixed with the (#) pound sign.

Hashtags for Real Estate Agents Guide

Why use a hashtag? 

There are several reasons to use hashtags.  Here are a few of the most important:

  • Aggregate, track and identify content across multiple social media channels
  • Add a search filter to your content
  • Used to carry on a conversation with multiple people (especially on twitter)
  • Allows people who don’t follow you to see what you’re saying
  • The most popular become “trending” & then you can join the conversation by using the hashtag

Example of a hashtag:

#royalbabywatch

  • Baby name guessing
  • pictures and videos of the royal couple’s every move
  • source of congratulations & celebration

Real Estate Example

#AZshortsales

  • tips on short sales in arizona, become the expert
  • groups all your work together
  • creates expertise

What platforms can I use hashtags?

You can use hashtags on all the major social media platforms.  This includes Pinterest (my favorite), google+, facebook, instagram (you can use tons of hashtags here), twitter (where it all started), and basically all social media platforms.

Search popular hashtags:

  • search.twitter.com
  • hashtags.org
  • whatthetrend.com
  • tagdef.com – shows most popular today, last week and of all time
  • trendsmap.com- shows what’s trending globally
  • tagboard.com – you can search a hashtag and see what’s been posted to see if it fits your content.  For instance I searched #scottsdale & found a ton of people eating out (Scottsdale is a foodie city) and going out to bars and such.

I just went to google+ and went to the “explore” tab and got these trending hashtags

trending hashtags on google+

Rules to using hashtags

  1. Use 3-4 hashtags per post – don’t overload a post (on Pinterest you can use a few more, but I wouldn’t use more than 6)
  2. Use trending & relevant hashtags – look up the trending hashtags as well as the most used hashtags
  3. Use one hashtag of your own, for example #charlieallred, so you can group all your posts

 

About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

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Real Estate Agent’s Guide to Pinning!

Pinterest is the fastest growing website ever! It is a great resource for real estate agents, especially to drive traffic to your real estate website immediately!

If you are looking to start using Pinterest, but you aren’t sure where to start, watch this short 5 minute video tutorial for real estate agents looking to start using Pinterest.

How to Add a Pin- Pinterest for Real Estate Agents

In this video learn the basics of pinning images in Pinterest!

Learn:

  • How to Pin an image
  • How to edit your pins
  • How to delete pins
  • How to move your Pinterest Boards

To discover how to drive traffic to your real estate website, join the Pinterest for Real Estate Agent’s Best Practices Online Course.

Pinterest for Real Estate Agents for beginners tutorial

About the Author

Pinterest for Realtors is a Phoenix based real estate broker, designated broker for Secure Real Estate and an online marketing  expert. She helps her home seller’s homes be found everywhere online. She is also a Pinterest expert teaching other agents how to gain more leads, followers & clients by using Pinterest. She is the mother of twin daughters.

 

 

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5 Ways to Spring Into Action with Pinterest

Have you been slow to adopt the Pinterest concept? After all, up until now it’s been just for moms at home passing away the doldrums of a day (pssst, no, it never has been about that).  However, now that has all changed, as people are learning it’s so much more.  Pinterest is proving to be a moving force for all kinds of businesses, and the Real Estate industry is amongst those feeling the force. If you’ve been late to jump on the band wagon, don’t worry, you can still jump aboard as there’s no such thing as it being “too late”.  You’ll likely need some guidance to spring into action whereas, the rest of us early adopters, had to tweak, and twist to figure out the ways for Pinterest success.

To get you started, I’m sharing 5 ways that can get you started like a Pro Pinner.

5 Ways to Spring into Action with Pinterest.jpg

#1 – Utilizing Secret Boards

Secret Boards are one of the quickest ways to spring into action.  Your Boards are where you’ll house all of your images, which we’ll talk about in a bit, along with some of the types of Boards to create.  But first, let me reveal a secret. Take a moment to visit my Boards so you can get an idea of some Boards that will suit your fancy to get you started.  By now, your mind may be swirling with ideas on what Boards that you’d like to set up.  Should you create a Board, place it and then start pinning hundreds of pins to your Board while overflowing your Pinterest home stream with all of these pins shooting them out one after another?  Have you ever been on Pinterest when you see a Pinner going to town with pins, one after another to the new Board they just created?  Do you enjoy seeing a hundred pins about “All things Red” or “Fairies” or “Door Knockers” or “Things to do in Timbuktu” ?  Probably not, I imagine.  I know I’m not too crazy about Pinners who clog up my page with so much at once. In fact, when they do, I’ll unfollow them.  You don’t want to be unfollowed.  So what can you do to avoid experiencing being unfollowed due to the fury of others; the last thing you want to happen when you’re trying to spring into action with Pinterest.

Enter Secret Boards.  Secret Boards, are just that; “secret” until you decide to announce their presence.  There are many uses for secret boards and you may never want to make some secret boards public, yet for our discussion, our plan is to make them public.

What’s great about a Secret Board is that you can load them up with all your favorite pins and with one update make it public.  Perfect method, don’t you think?  You won’t annoy your new found followers and it makes you look like a proficient Pinner.  Go ahead and include those things that you’re passionate about on a personal level to add along side your common Real Estate Boards.  Perhaps you’re passionate about dogs.  You can create a doggie board and load it up with 10 adorable dog images and then, going forward after you’ve made your board public, when you come across a new dog image that you fall in love with you can go ahead and add it or “pin it” to your existing adorable collection of doggies!  You’ll do the same thing for your Real Estate Boards that you want to set up.

#2 – Using Good Quality Images

This should be understood, after all, Pinterest is all about IMAGES! Large, appealing,  draw you in, magnetic IMAGES!  Today we’re in the era of the importance of visual marketing with Pinterest having led the way for us. It’s about having the ability to captivate and engage your audience. Just like high quality images sell homes in Real Estate, high quality images is what your followers and prospective customers want to see on Pinterest.  When you upload images to your Boards, pin images from your Real Estate content or pin images from other content, you want to make sure that you’re selecting large images and not the tiny thumbnail that may appear as a choice of an image to pin.  A thumbnail, won’t grab anyone’s attention.  Just sit back for a minute and remember what really knocks your socks off when you’re browsing Pinterest; it’s likely one of those high quality images that I’ve described, so you need to be in tune to the same thing for your boards.

#3 – Having Good Manners

Pinterest is a Social Media platform.  What do you do on Social media platforms to have any kind of rate of success? You have good manners, engage and share with others.  If you’re just pinning and disappearing, your rate of success in attracting followers and any hope of any Real Estate business from referrals or customers, will be very minimal.  Unless of course if you’re already a household name, but even the likes of celebrities could benefit from having good manners too. Who couldn’t benefit from good manners?!

When you have Pinners that are re pinning your pins, thank them, let them know that you appreciate all the sharing of your pins that they do, especially if they’re pinning a lot of your content.  You can also go by their boards to comment on a pin or share a pin that you like from their boards. You’ll find that many Pinners are the same people that you engage with on other Social Media platforms so you’ll want to carry that good relationship through on Pinterest.  Engagement has come a long way on Pinterest, as in the earlier days it was less common, yet I am finding that more and more Pinners are getting in the grove on engaging.  If fact, many are blown away when you start to engage with them.  Sure, there are some that will just ignore you when you attempt engagement, but hey, that happens anywhere, yet don’t let it cramp your style, just move on to the next happy soul who’d appreciate the camaraderie.

 #4 – The creation of Neighborhood Boards

You sell homes. You’re a Real Estate Agent. Neighborhood Boards just make sense on Pinterest. Using them would make you out to be a shrewd Real Estate Agent on Pinterest. In Real Estate, having knowledge of your local Real Estate Market can set you apart from other Agents who do not demonstrate local market knowledge within the Real Estate industry.  The knowledge you present is more than just Real Estate. Your knowledge spans throughout the neighborhood and includes such things as the local schools, restaurants and favorite spots in the neighborhood, just to name a few.  I’m sure you have ideas of your own. So if you have a neighborhood(s) that you farm, be sure to have your boards set up for your neighborhood.  One of my favorite neighborhood boards is “Coral Springs Real Estate” and it’s SEO power has become very powerful for being found in SERPS.  Trying searching on Google for “Selling your home in Coral Springs” and see where my Pinterest board lands on the results pages on Google.  You can do this too.  Read the next “way to spring into action with Pinterest”

#5 – Make it part of your marketing schedule

Pinterest has got to be on your marketing schedule checklist.  If you’re in Real Estate you must be on Pinterest and if you’re on Pinterest you must be diligent. You will find that your target market participants at different times of the day. Your target market will be prospective home Sellers and home Buyers along with other Real Estate professionals;  Sellers and Buyers for the obvious reasons and Real Estate professionals for referrals of Sellers and Buyers.  You’ll find a mix of all participating throughout the day and into the evening hours, as well. In fact, during the evening hours you’ll find many home Sellers and home Buyers as they have wrapped up a day at the office and now go onto Pinterest to wind down after a busy day.  They’ll be leisurely pinning and if home selling and home buying is in their future, you can be sure that your Real Estate pins can catch their attention.  If they’re looking to sell or buy in the neighborhood you farm, you’ll know that they’ll be clicking on your neighborhood boards so make them stand out.

You will want to plan your week out that will include pinning to your Pinterest Boards by pinning your own content and by sharing the content of others.  You will need to pin content that prospective customers will find helpful and/or appealing.  You can pin your real estate tips and knowledge, your real estate listings, all about the homes we sell and top it all off by including what makes you tick. (Remember, it shouldn’t be 100% business as you’ll learn what can “tick off” others and that’s when you’re always selling!) People can be easily drawn to those that are most like us.  Pinterest makes that very easy to do.

Your weekly pinning schedule can reveal what is working by viewing your site metrics to see what pins Pinners like.  You will find that Pinterest can be a huge driver to your site.  Check your site’s metrics to find out what is working and what isn’t working.

You must be consistent, have a plan, always consider new ways to stand out from others, as you don’t always have to travel the same path and never, ever quit on Pinterest.  With such a vision, you can be sprung into action on Pinterest before you know it. Happy Pinning!

Lastly, if you want to join a great Real Estate Group Board about Tips for Selling Homes, simply click here: “Tips for Selling your Home” and send me an email that you want to join and I’ll send you an invitation.

Marketing Schedule Image

Article written by , your Keller Williams Realty Real Estate Agent professional servicing Southeast Florida, successfully delivering on Real Estate promises.  Connect with her on www.ImagineYourHouse.com, Google+ and Pinterest

 

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